东方证券-上海财经大学课题组. 认知偏差视角下的新股定价效率与投资者保护研究[J]. 证券市场导报, 2025, (10): 3-15.
引用本文: 东方证券-上海财经大学课题组. 认知偏差视角下的新股定价效率与投资者保护研究[J]. 证券市场导报, 2025, (10): 3-15.
Research Team of Orient Securities-Shanghai University of Finance and Economics. Research on IPO Pricing Efficiency and Investor Protection from the Perspective of Cognitive Bias[J]. Securities Market Herald, 2025, (10): 3-15.
Citation: Research Team of Orient Securities-Shanghai University of Finance and Economics. Research on IPO Pricing Efficiency and Investor Protection from the Perspective of Cognitive Bias[J]. Securities Market Herald, 2025, (10): 3-15.

认知偏差视角下的新股定价效率与投资者保护研究

Research on IPO Pricing Efficiency and Investor Protection from the Perspective of Cognitive Bias

  • 摘要: 注册制实施以来,新股上市初期过度波动现象仍然存在,影响了市场定价效率和中小投资者权益。本文以注册制下1162只新股为样本,分析了个体投资者认知偏差对新股定价效率的影响,并从询价环节、拟上市公司和承销商特点、上市后交易行为等方面,创新性设计投资者认知偏差特征指标和新股定价低效预警工具。研究发现:(1)从波动视角看,96.3%的新股与同行业、基本面相似的个股相比,存在市场风格无法解释、仅由上市时间差异导致的超额波动。(2)从收益视角看,二级市场溢价是新股定价低效的主要组成部分,方差贡献度高达79.2%。(3)投资者过度关注询价环节的价量特征、发行价相对询价中间价格的变动幅度,忽视了新股内在价值相关的重要信息,再叠加承销商声誉和部分“炒新”投资者交易行为的强化作用,产生了新股二级市场价格的非理性高估。(4)在询价环节,发行人、承销商和询价机构可能合谋操纵,通过粉饰新股内在价值、改变报价整体分布等方式,触发投资者代表性偏误、绝对价格错觉、确认性偏差等认知偏差。(5)基于GLS方法和XGBoost机器学习模型构造的新股定价低效预警工具,共筛选出表征认知偏差的22个指标,预测准确率达93.8%。本文丰富了新股定价效率的相关研究,为优化市场资源配置、加强投资者保护提供了参考。

     

    Abstract: Since the implementation of the registration-based system, the phenomenon of excessive volatility in the early stages of IPO listings persists, affecting market pricing efficiency and rights and interests of small and medium investors. Using a sample of 1, 162 IPOs under the registration-based system, this paper analyzes the impact of individual investors' cognitive biases on IPO pricing efficiency. It innovatively designs characteristic indicators of investor cognitive bias and early warning tools for IPO low-pricing efficiency from the perspectives of the book-building process, characteristics of companies to be listed and underwriters, and post-listing trading behaviors. The findings show that: (1) From a volatility perspective, 96.3% of IPOs exhibit excess volatility that cannot be explained by market style and is solely caused by listing time differences when compared to stocks in the same industry with similar fundamentals. (2) From a return perspective, secondary market premiums constitute the main component of IPO low-pricing efficiency, with a variance contribution as high as 79.2%. (3) Investors excessively focus on price-volume characteristics in the book-building process and the magnitude of changes in offering prices relative to median inquiry prices, while ignoring important information related to the intrinsic value of IPOs. This, combined with the reinforcing effects of underwriter reputation and trading behavior of some "IPO speculation" investors, generates irrational overvaluation in IPO secondary market prices. (4) During the book-building process, issuers, underwriters, and inquiring institutional investors may collude to manipulate by window-dressing the intrinsic value of IPOs and altering the overall distribution of quotes, triggering cognitive biases such as representativeness bias, absolute price illusion, and confirmation bias among investors. (5) The IPO low-pricing efficiency early warning tool constructed based on GLS methods and XGBoost machine learning models identifies 22 indicators characterizing cognitive biases, achieving a prediction accuracy of 93.8%. This paper enriches research on IPO pricing efficiency and provides references for optimizing market resource allocation and strengthening investor protection.

     

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